Subtitled: Raymond Loewy and Image-making in the Age of American Industrial Design
Raymond Loewy revolutionized twentieth-century industrial design. Designing for Studebaker, Sears, Lucky Strike and the Pennsylvania Railroad (and many more), he became the face of both a new profession and a consumer-driven vision of the American Dream. Author John Wall covers the evolution of an industry through Loewy's work and the juxtaposition of his competitors. This book is a fascinating study of a uniquely American period and its commercial art form.